With more than 25 years of agency, corporate and start-up branding and marketing experience, and concurrently consulting since 2002, Kowalski’s passion is to use all of the tools of creative marketing to provide true ROI and value to clients. Over the course of his career, he has had the good fortune to see how sound strategic planning and creative execution can work to drive success in a variety of industries and working with individuals, musicians, fire and emergency service organizations, small start-ups, mid-sized and Fortune 500 companies.

John applies branding, strategy and marketing expertise, process improvements, and change disciplines to help fire and emergency services, organizations, and leaders excel by strengthening their brands. He's also an officer and firefighter at the Lone Oak Volunteer Fire Department outside of Chattanooga, Tennessee.