1. Facebook Live: Leverage FB’s Live Video capability to show DYI videos, best dental practices, new employees, or even post a new job.
2. Share your Culture: Allow patients to experience your culture by creating small videos and featuring Employee of the Month posts.
3. Facebook Check-ins: Consider giving away a small gift for people that either review your business on FB or check themselves in.
4. FB Pixel: Upload the “Facebook Pixel” to your website to specifically present ads to those who have already visited your website. (We can help here)
5. Social Proof: Share patients’ experiences in your office to create social proof. Either through video testimonials or image posts.
6. Email Marketing: Use an app like Mailchimp to create weekly newsletters offering your patients dental tips/tricks, videos, and the occasional coupon.
7. Educate your Audience: Provide value to your followers by educating them on a variety of subjects; dental health, insurance, whitening, major procedures, tips. Record the Dentist or RDH using your iPhone, upload to Facebook and Instagram.
8. Contest and Promotions: Giveaways (when done right) are a powerful way to develop local brand awareness to people in your own back yard. What’s the value of a new patient over a lifetime?
9. Local Community Involvement: Consider having a toy drive, or canned good drive asking people to donate. Use Facebook to promote this contest. You’re both giving back to the community and developing local brand awareness/trust.
10. Advanced Audience Targeting: Facebook’s Ad Manager app has impressive targeting capabilities. 30-55-year-old Mom’s in a 10-mile radius is a Dentist’s ideal target audience. Ad’s created can be presented to that perfect audience to drive in new business.
